Data mining in social networking sites : A social media mining approach to generate effective business strategies
نویسنده
چکیده
Mining social media is a new plan to boom business. The Social media houses vast amount of usergenerated data which can be used for data mining.Marketing enthusiasts are searching for means to utilize these mined business information for the intake of their sales/marketing and advertising teams. The mined information from social platforms can considerably impact business strategy of any business enterprise. In this paper we have attempted to quantify and classify such approaches by different authors. Further we suggest how this survey and study of the data mining approaches can benefit the understanding the importance of social media mining.
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